Paul Marin PR – Portfolio Categories

Lisa Ramos

CHALLENGE Lisa Ramos is a successful fashion model and television personality who became well-known for her work on MTV’s “Guy Code.” After transitioning to co-produce her own web series for Univision, she continued to book fashion editorials and television opportunities through her agents. But, Lisa realized she needed additional public relations and marketing representation […]

College Partnership

Case Studies

CHALLENGE Paul Marin represented the College Partnership in 2004 through 2005 before the concept of a startup with an e-commerce business model had become a norm. After a period of company reorganization, the brand that provided online and in-person academic and college consultancy services, needed a new public relations strategy. Shifting the company’s PR focus […]

Motor Trend

Case Studies

CHALLENGE Working with PR Agency of Record for Primedia, the publishers of Motor Trend magazine, Paul was a key member of the media relations team. When representing a heritage brand with the reputation, prestige and credibility of Motor Trend, the challenge is not securing coverage, but rather extending the brand’s presence to new and different […]

Tough Mudder

Case Studies

CHALLENGE Tough Mudder is an endurance event series in which participants attempt 10–12-mile-long military-style obstacle courses. It was designed and created by two British Harvard Business School post graduates and tests mental as well as physical strength. With BullsEye Public Relations, Paul led a media relations strategy that generated greater brand awareness and secured editorial […]

Hunter Douglas

Case Studies

CHALLENGE During his tenure at Post+Beam, Paul led and executed an integrated media campaign for Hunter Douglas that is a leading manufacturer of architectural building products. The program included a comprehensive b2b and b2c strategy consisting of earned and paid media as well as owned and shared content development for brand websites, influential architecture and […]

Michelle Dudash

Case Studies

CHALLENGE Michelle Dudash is a successful registered dietitian and chef, who wrote a best-selling book, Clean Eating for Busy Families, and a columnist for the Arizona Republic. When Dudash approached Paul and Mouth Public Relations, the goal was simple, transform her into a national brand. SOLUTION In less than 90 days and thanks to Paul’s […]