CHALLENGE
Tough Mudder is an endurance event series in which participants attempt 10–12-mile-long military-style obstacle courses. It was designed and created by two British Harvard Business School post graduates and tests mental as well as physical strength.
With BullsEye Public Relations, Paul led a media relations strategy that generated greater brand awareness and secured editorial coverage for Tough Mudder’s regional events in the U.S. Paul developed content for the endurance challenge and booked several media opportunities that highlighted the unique business model of Tough Mudder and its extraordinary participants.
SOLUTION
Paul’s efforts led to featured coverage in the Denver Post, Boston Globe and the NBC-TV affiliate in Madison, Wisconsin, among others. In addition, on behalf of BullsEye Public Relations, Paul developed Tough Mudder’s first PR crisis communication plan, in the case of an event emergency.
