CHALLENGE
During his tenure at Post+Beam, Paul led and executed an integrated media campaign for Hunter Douglas that is a leading manufacturer of architectural building products. The program included a comprehensive b2b and b2c strategy consisting of earned and paid media as well as owned and shared content development for brand websites, influential architecture and design online platforms and social media.
SOLUTION
-Over 250 annual earned media placements in top-tier architectural, engineering and construction trade publications, including Architectural Record, Architect and Interior Design magazines;
-Award-winning paid media campaigns in leading monthly magazines that generated over 1,000 new sales leads for Hunter Douglas Contract;
-Design awards for Hunter Douglas Contract and Hunter Douglas Hospitality;
-Content partnerships with leading A&D websites, such as Architizer and archdaily;
-A two-year collaboration with Greenbuild, the world’s largest conference and exposition dedicated to green building and the latest innovations from building products manufacturers. In Hunter Douglas’ first year of attendance, Paul coordinated nearly 20 media interviews with leading editors and journalists in a two day span.
