CHALLENGE
Working with PR Agency of Record for Primedia, the publishers of Motor Trend magazine, Paul was a key member of the media relations team.
When representing a heritage brand with the reputation, prestige and credibility of Motor Trend, the challenge is not securing coverage, but rather extending the brand’s presence to new and different media platforms.
SOLUTION
For Motor Trend, Paul was able to secure an interview of magazine editor Todd Lassa with ABC Television Network’s World News Tonight from the floor of the New York Auto Show. Motor Trend was the only automobile publication to give expert reaction to a major national automobile safety announcement made by the U.S. Secretary of Transportation. Paul also secured a feature article in Seventeen magazine for Motor Trend’s editor Matt Stone.
