CHALLENGE
Paul Marin represented the College Partnership in 2004 through 2005 before the concept of a startup with an e-commerce business model had become a norm. After a period of company reorganization, the brand that provided online and in-person academic and college consultancy services, needed a new public relations strategy.
Shifting the company’s PR focus from their products to the positive impact of College Partnership coaches and services on families’ college preparedness, the brand received positive media coverage in leading newspapers in the U.S. for the first time in its history.
SOLUTION
Paul’s efforts garnered College Partnership earned media in USA Today, The Miami Herald, The Daily News of Los Angeles, and the Dallas Morning News among others.
